{"id":94,"date":"2019-12-01T08:41:51","date_gmt":"2019-12-01T08:41:51","guid":{"rendered":"http:\/\/winatalent.com\/blog\/?p=94"},"modified":"2021-05-26T07:34:46","modified_gmt":"2021-05-26T07:34:46","slug":"employer-value-proposition-how-to-attract-top-freelancers","status":"publish","type":"post","link":"https:\/\/winatalent.com\/blog\/employer-value-proposition-how-to-attract-top-freelancers\/","title":{"rendered":"Employer Value Proposition: How to Attract Top Freelancers"},"content":{"rendered":"\n

Companies compete against one another over acquiring top talents<\/a>. They need to create an Employer Value Proposition just as they create an adequate client brand to attract customers. <\/p>\n\n\n\n

A client brand (or Customer Value Proposition) describes why a customer should choose to use services or buy products from a certain company instead of others. Whereas an Employer Value Proposition (EVP) defines the reason why a person should choose a company or organization above others. It communicates what an employee will receive in exchange for their skill and commitment.<\/p>\n\n\n\n

Taking into account that the number of freelancing workforce is significantly increasing over the years, competition for hiring talented freelancers is as fierce as the one over their employed counterparts.<\/p>\n\n\n\n

Therefore, companies need to find methods to attract and retain agile and talented freelancers by creating a Freelance Value Proposition (FVP). <\/p>\n\n\n\n

FVP is similar to EVP; it defines why a freelancer should choose to work for a certain company instead of others. <\/p>\n\n\n\n

To build a compelling FVP, the first thing to consider is what a freelancer wants and needs while working for an organization. <\/p>\n\n\n\n

Here are some of the most important criteria:<\/p>\n\n\n\n

Fair pay <\/strong><\/strong><\/h5>\n\n\n\n

Payment reflects the value of the individual\u2019s contribution to the company\u2019s success. <\/p>\n\n\n\n

Depending on the nature of the freelancer\u2019s role and engagement with the company, this might be expressed as a rate per hour, day, or unit of work.<\/p>\n\n\n\n

For instance, a content writer receives their pay per each article, while java developers receive theirs per day. <\/p>\n\n\n\n

The payment should match the freelancer\u2019s skills and the services they are providing the organization with.<\/p>\n\n\n\n

Proper invoice and payment terms<\/strong><\/strong><\/h5>\n\n\n\n

Most freelancers expect\nsome payment prior to the project and ask for up to 50% of their payment in\nadvance.<\/p>\n\n\n\n

Sometimes the complete payment is made 60 or 90 days after the invoice date. This might be common for larger organizations, but not getting paid for 2 or 3 months can cause serious cash flow problems for a freelancer.<\/p>\n\n\n\n

A simple reward for a talented freelancer could ease and quicken invoice payment.<\/p>\n\n\n\n

Endorsement <\/strong><\/strong><\/h5>\n\n\n\n

Freelancers typically work for various companies for a short amount of time. However, working with a large organization and a team will encourage them to generate better work and build and demonstrate more expertise. <\/p>\n\n\n\n

It is often difficult for freelancers to have access to other departments or projects in a company. It would benefit both the freelancer and the company if they get more endorsed and engaged with different parts of the organization and its managers.<\/p>\n\n\n\n

Challenging and meaningful work<\/strong><\/strong><\/h5>\n\n\n\n

Although finding meaning in work is intensely personal, companies still play an important role in making work challenging and meaningful. <\/p>\n\n\n\n

Having some level of difficulty is preferable to the boredom of an unchallenging job, and achieving a desirable goal motivates the employees. The employees like to see that their work benefits others and not just themselves. <\/p>\n\n\n\n

Freelancers are the same, applying for jobs that satisfy them and improve their skills. <\/p>\n\n\n\n

It is a company\u2019s role to create an environment that helps its determinant or freelance employees thrive by properly managing the organization and asking for regular feedback.<\/p>\n\n\n\n

Comfortable environment <\/strong><\/strong><\/h5>\n\n\n\n

If freelancers are not remote workers and work in the company, their work environment has to be convenient. <\/p>\n\n\n\n

For example, providing them with on-site parking or hot desks will make them feel more comfortable and will also enhance the quality of their work.<\/p>\n\n\n\n

Successfully fulfilling these factors will enhance a company\u2019s FVP. A good FVP will result in a good employer reputation which will urge more and more potential freelancers to apply for the company. <\/p>\n\n\n\n

Our mission in WinATalent<\/a> is to help companies attract and hire the best talents for their technical requirement. Tell us about your problems and we will get back at you in 1 working day to talk about solutions.<\/p>\n\n\n\n

Sign up now for free!<\/a><\/h5>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Companies compete against one another over acquiring top talents. They need to create an Employer Value Proposition just as they create an adequate client brand to attract customers. A client brand (or Customer Value Proposition) describes why a customer should choose to use services or buy products from a certain company instead of others. 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