highest demands in freelancing

The Highest Demands in Freelancing 2022 Version

Freelancing has multiple features that make it appealing to new talents entering the business world, as well as for the employees who have already experienced the traditional working methods. It doesn’t matter what approaches and strategies you’ve tried for your business. Suppose you want to improve your company or achieve a better place in the industry. In that case, it’s right to consider that gaining practical freelancing skills will help you a long way. In this article, we will survey the current top demanding freelancing skills, alongside the number of demands and the ringleader countries of the industry.

How the Interpretation of Work has Changed:

The world of work has dramatically changed over history. We’ve come down a long path on this road. From when our ancestors had few choices for the jobs they could have in tribes, such as hunting, defending, and cooking, to the industrial era and the drudgery workers had to put off. These efforts and the progress pioneers made after that have led us to the next revolution, the information flagship. 

Over time, the importance of data came to the surface and made more careers get involved with it. For example, in the past decade, we’ve witnessed a massive demand growth in technological development and digital marketing. This phenomenon peaked with the occurrence of the pandemic; the familiar lifestyle we pursued for a lifetime had to change for survival reasons, and our jobs and business patterns had to follow.

Today, far more than any other time, freelancing has found its proper place in the business world and yet is growing.

As a Client What are the Skills you Most Need to Search for?

Although freelancing is the new trend, not everyone finds it easy to discover the perfect freelancer to work with. If you have such problems, maybe you should invest time and energy in learning new skills or upgrading your employees’ knowledge. 

There are a lot of freelancing skills! 

To achieve the top rank in your field and get the best employees and customers, you should focus on the highest demanding freelancing skills. This investment would surely and shortly bring you a better future.

Bellow, we’ve listed some of the top in-demand freelance skills in 2022 that almost all the companies and careers require:

JavaScript, CSS & HTML

In this digital world, web development is always an in-demand skill in freelancing markets. Programming – notably JavaScript – and coding skills are highly demanded and well appreciated. Here is all the required information on what to look for in hiring for this position! Like introducing the levels of developers, the skills they should have, and their responsibilities.

Web App Development

Nowadays, numerous businesses have switched to selling their services and products online. Smartphones have an influential role in our everyday lives. So preferring web apps over websites is growing, especially when it costs less than developing Android and iOS apps. There’s plenty of room for this skill since more services & retail shops are providing online shopping for their customers.

WordPress Design & Development

WordPress is one of the most famous and convenient ways to build a website. It’s also not that costly, so small businesses and startups tend to choose it over other options. Developing online stores, creating membership platforms, and designing WordPress themes are just a few subjects a freelance WordPress developer can do for you.

Project Management

Project management is essential if your career includes working with people. A project manager usually ensures all aspects of projects are on the right track by managing the team and assigning tasks. Since many businesses have switched to remote work, more freelancers are offering such services online.

Cloud Computing

In the time that businesses and careers are on the path to becoming more digital, cloud computing is getting additionally significant. Hiring someone with the essential skills is wise, such as a cloud computing engineer or programmer. Then you can develop your projects more professionally.

Data Science & Analysis

Unlike its complicated title, data science is a relatively simple skill. In business, it’s mostly about assisting companies analyze their sales and customer data to improve their interaction further. It’s a high-paying skill. It’s a high-paying skill, so you need a professional data analyst who knows more aptitudes like how to spot patterns and interpret data.

Administrative Assistance

Opposite to the data science and analysis we mentioned above, administrative assistance might sound easy. Still, it requires someone who can look after clients, manage social media, multitask, and many more.


The market for business consultants is rising with the rapid increase in online businesses and remote work. Consulting is a moderately challenging skill to master because it requires experience in your chosen field. Yet, some categories like SEO consulting are easier to learn and highly demanded.

Video Production

Here is another demand-rising skill to grasp. Since visual-based platforms are taking over the social networking space, it’s an excellent time to add a video-editing master to your team.

Building Shopify Stores

It may be surprising to find out this skill is not only popular but also profitable. If it’s related to your business, consider hiring someone to add this to the list of your services.

In addition, you can see the lists of top-demanded freelancing skills for various businesses below:

Tech workers should regularly learn new skills to stay up-to-date. While soft skills are essential, tech skills will always be in high demand.

Top 10 Highest Demands in Freelancing #Tech Skills:

  1. Web Design
  2. WordPress
  3. Web Programming
  4. JavaScript
  5. CSS
  6. HTML
  7. PHP
  8. Shopify
  9. API
  10. Graphic Design

Freelancing has impacted marketing like other industries, though demand also continues to grow. According to LinkedIn, marketers are adapting to a changing economy. Freelancing sources are expecting marketing jobs to grow by 10% by 2030.

Top 10 Highest Demands in Freelancing #Marketing Skills:

  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research

More than ever, customers are online; that’s why customer service has a more critical role. According to online surveys, more than 70% of the customers say they are more loyal to companies that provide a positive customer experience when problems arise. 80% of customers switch to a competitor after more than one bad experience.

Top 10 Highest Demands in Freelancing #Service Skills:

  1. Customer Service
  2. Customer Support
  3. Email Communication
  4. Phone Support
  5. Email Support
  6. Communication Etiquette
  7. Online Chat Support
  8. Answering Product Questions
  9. Data Entry
  10. Administrative Support

You also need to know other essential factors for successfully recruiting freelancers. Like how to boost your freelance business, the challenges of remote work, and more which you can find here!

Freelance Market Statistics:

Freelancing in America studies have found that freelancers are predicted to become the majority of the U.S. workforce within a decade, with nearly 50% of millennial workers already freelancing.

Findings Reveal:

  • Freelancers can prepare themselves better for the upcoming future. As work changes, 54% of the U.S. workforce said they’re not confident that their work will exist in 20 years. Reskilling is therefore critical. Statistics show that 55% of freelancers have participated in skill-related education in the last six months. Still, only 30% of non-freelancers have put in the same effort.
  • Most of the U.S. workforce will soon start freelancing; at its current growth rate, we will reach this milestone by 2027
  • People are increasingly freelancing by choice; asked whether they started freelancing by choice or necessity, 63% of freelancers said by choice.
  • Freelancing is redefining stability. Freelancers increasingly think having different experiences and multiple clients in their portfolio is more secure than one employer (63% agree, since 2016). Most of them have an average of 4.5 clients per month. 
  • Finances are a challenge for everyone, but freelancers experience a particular concern: income predictability. The study found that, with the ebbs and flows of freelancing, full-time freelancers save more often (63% at least once per month versus 20% of full-time non-freelancers).

Freelancing Around the Globe:

The global Freelance Platforms market has different segments: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Specifically, the countries and regional groupings are:

– North America (U.S. & Canada)

– Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and the Rest of Europe)

– Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand, and the Rest of Asia Pacific)

– Latin America (Brazil, Mexico, and the Rest of Latin America)

– Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, and the Rest of the Middle East & Africa)

Last Words!

The freelancing world is constantly changing, making it more compelling for businesses and companies to hire freelancers. To keep up with the changes and challenges on the way, you should update your knowledge and skills to recognize the capacity to work with freelancers. Approaching new strategies and applying the platforms that help you recruit freelancers are good ideas to stay up-to-date in the market.

WINaTALENT has a rich talent pool in development & IT, sales & marketing, design & creative arts, admin & customer support, engineering, writing & translation, and many more.

Are you looking for freelancers? Click on the link and start collaborating with us to promote your hiring!

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